Retail & Proximity Marketing

Retail proximity marketing uses physical location signals – from BLE beacons, WiFi access points, GPS, or NFC to deliver messages and retail experiences that are contextually relevant to where a retail customer is right now. Unlike scheduled push campaigns that go out at an arbitrary time, proximity marketing fires when a customer is physically in a relevant place: near a product, inside your store, or in a specific section. The result is dramatically higher relevance, and relevance is what drives action.

Not necessarily. While a native app unlocks the deepest personalization capabilities, our platform also supports app-less engagement through WiFi captive portals, Web Bluetooth (for supported browsers), and in-store digital signage triggers. For brands that do have apps, our SDK integration takes less than a day. For those who don’t, we can build or we can work with what WiFi presence detection offers.

Absolutely. Privacy compliance is architecture-level, not a checkbox. Our platform uses anonymized device IDs for footfall analytics (no PII required), opt-in consent flows for personalized engagement, data residency controls for regional compliance, and full audit logs. We support GDPR (EU), PDPA (India/Thailand), and CCPA (US) frameworks. We’ll work with your legal team during onboarding to ensure every configuration meets your compliance obligations.

A single-store pilot can be live in 10–14 days. This includes site survey, beacon placement, SDK integration (if applicable), dashboard setup, and the first campaign launch. For multi-location rollouts, we use a structured wave deployment model, typically 30–45 days for the first cohort of locations, with parallel rollouts thereafter. We handle the hardware procurement, installation coordination, and cloud configuration – your team’s primary involvement is access and a bit of context about your store layout.

Absolutely, and it’s actually one of the highest-impact use cases. GPS geofencing around a 300–500 meter radius can trigger mobile order prompts before a customer even arrives. BLE at the drive-through entrance detects known loyalty members and surfaces their most likely order for faster service. Digital menu boards can display personalized recommendations based on time-of-day, weather, and historical patterns. QSR chains that deploy this see measurable reductions in average service time and measurable increases in upsell conversion.

No custom app is required. Each product is fitted with an embedded NFC tag (ISO 14443 / 15693 compliant) that any modern smartphone can read natively – iOS 14+ and Android 6+ support this out of the box. When a customer taps the tag, their phone instantly opens a branded landing page or deep-links into your existing retail app, displaying full product details: origin, specifications, materials, certifications, reviews, stock availability, and pricing. The landing page is dynamically served, meaning you can update content, run A/B tests on layouts, or push time-sensitive offers without re-tagging any hardware. For brands with a native app, our SDK enables a richer in-app product view with loyalty integration and purchase shortcuts. For those without, the web-based landing page delivers a fully polished, zero-friction experience that works on every device – no download barrier, no instructions needed.

Pricing is structured around three components: a one-time infrastructure setup (hardware + installation + integration), a monthly SaaS fee based on the number of locations and active users, and optional managed services for campaign management and ongoing optimization. We don’t charge by notification or API call – it’s a flat, predictable model. We also offer a pilot-first engagement where you can prove ROI in a single location before committing to a rollout. Get in touch and we’ll scope a commercial model specific to your environment.